Stripes. Everyone loves a good stripe. After years in the industry, I know that designing stripes isn’t hard, but designing great ones is. Thankfully, two ex-Vogue editors, Meredith Melling and Valerie Boster, and former Rag & Bone alumna, Molly Howard, had the brilliant idea to make stripes the focus of their new business with the launch of La Ligne. Whether it is an overt stripe layout on a french inspired marinière tee or a subtle ringer around the neck of a sweater, it is clear that these are stripes you will want to wear.
This new direct-to-consumer brand (in the same vein as Everlane), which launched yesterday, has two product line offerings: The Essentials and Edition. The Essentials, available year round, are made up of those perfect wardrobe basics that you always need and constantly reach for in your closet. But, even these essentials are total standouts. The Edition pieces are the more fashion-forward items, released twice a year.
I love knowing that now I can always find that perfect stripe sweater or tee on La Ligne’s site (p.s. the site is beautifully designed and has interactive elements). With it’s cool yet classic sensibility, Ligne is taking the guess work out of finding which brand hit the nail on the head for the perfect stripe pieces each season.
As if we didn’t already know it, stripes are clearly here to stay.
All photos via lalignenyc.com.
This is fab